Getting involved in 2007
Event Theme – Places in Context - Natural and Cultural Landscapes
Promoting your Event
Public Relations and Advertising
Event Management

 

Getting involved in 2007!

By registering your event with the National Trust Heritage Festival, your activity and organisation will be promoted free of charge via the Trust website and within the Festival Program,  35,000 of which are distributed to Trust members, event organisers and the general public through motor registries, councils, libraries, visitor information offices, National Trust properties and cultural organisations in February 2007.

 

Each year, event registrations are open until the beginning of December for the following year’s Festival which is held annually in April.  The deadline for the 2007 Heritage Festival events has now closed.

Event Theme - Places in Context - Natural and Cultural Landscapes

We will look at our evolving urban and rural landscapes and specifically explore the community interaction with particular places with reference to urban development, historical significance and what factors make up an area’s identity.  We may wish to question our occupation of the landscape, our use of green space and sustainability. 

 

Key concepts also include - social interaction, multiculturism, cultural of place, the shaping of the natural/cultural aspect of an area, cultural identity including cuisine and the built environment as well as landscapes as a link to industries eg agricultural, maritime and manufacturing and viticulture. 

 

Interpretation of this theme may tie in with your community or organisation’s historical or ongoing function/activities within a particular culture or local industry, and specifically look at the people whose lives and contributions have shaped its heritage.

Promoting your Event

In submitting your event as part of the being a part of the National Trust Heritage Festival, it is important to acknowledge the National Trust in all event copy, publicity, printing and signage. Below are a few guidelines on how to use the logo for any advertising, banners or printed material that you may produce for the National Trust Heritage Festival 2007.

Guidelines for using the National Trust Logo

• All wording for events should include reference to the ‘National Trust Heritage Festival 2007’, include this year’s tag line: ‘Places in Context - Natural and Cultural Landscapes' and/or have your organisation name inserted along side the host organisation, the National Trust e.g. Willoughby City Council in conjunction with the National Trust
• The National Trust logo should appear alongside the participating organisation logo.
• The National Trust logo must be printed in Green (PMS 349) or in Black and White.
• The National Trust logo must be used in its entirety and cannot be altered in any way.
• The following logo format and images are available to download;

• Tagged Image Format (TIFF) image file - For high quality printing and general publishing for use in Pagemaker or Quark Express only.
• Large JPEG Image File — in black - For high quality one-off printing for use in MS Word.
• Large JPEG Image File — in green - For high quality one-off printing for use in MS Word.
• GIF image — in black. Bulk printing in basic colours for use in MS Word.
• GIF image — in green. Bulk printing in basic colours for use in MS Word.
• Small JPEG — in black Bulk printing in lots of colours for use in MS Word.
• Small JPEG — in green. Bulk printing in lots of colours for use in MS Word.

Public Relations and Advertising

The National Trust will send general Festival media releases to all local newspapers state-wide, however in addition local coverage and advertising must be taken on by your organisation. 

Template media releases which can be altered to contain specific details relating to your event/s and sent to local media will be made available on this page later in the year.  These will also be sent out in February along with the Festival Programs and posters to all event contributors. 

 These public relations tools can also be downloaded here;


Media Release for event organisers- issued January 2007

General festival media release issued February 2007

National Trust Heritage Festival Event Poster
National Trust Heritage Festival Generic Poster

 

If you have any images / photos that relate to your planned event please email or send these to Kylie Westaway, the Festival Organiser making clear reference to your event as these can be used for publicity purposes in the lead-up to the Festival and add to your exposure. 

 

Event Management

Your event needs to be organised and staffed by you in a professional and safe manner. Some things to think about include;

• Facilities, resources and support you may need – often local council or other community organisations may be willing to assist with your needs or may be interested in partnering with you for your planned event

• Event budget

• Ticketing/gold coin donation options

• Additional support – unfortunately as a not-for-profit organisation, the National Trust is unable to assist in the funding of individual events staged for the Heritage Festival and recommends obtaining in-kind support where possible, sponsors and government grants.

• Event publicity and marketing

• Wet weather and other contingency plans including a risk assessment

• Insurance - Public Liability Insurance for your event should be covered under the insurance of the host organisation with a recommended minimum of $10 million cover for any one event. Individuals can take out similar cover, although please note that this is not generally included in normal public liability cover under general householder policies.

 

Public Liability Insurance for your event should be covered under the insurance of the host organisation with a recommended minimum of $10 million cover for any one event.  Individuals can take out similar cover, although please note that this is not generally included in normal public liability cover under general householder policies. 

The National Trust cannot unfortunately personally cover external events under their Public Liability Insurance.  The organisation’s currently policy should be referred to in order to verify cover.

Treasury has advised that if a not for profit organisation is having difficulty obtaining public liability insurance or a renewal, they can contact the following organizations for assistance;

• Insurance Council of Australia (Insurance Enquiries and Complaints) on 1300363683 or www.ica.com.au
• Community Care Underwriting Agency (a joint venture between Allianz Australia, NRMA Insurance and QBE) who can be contacted on 1800023456 or www.community-care.com.au